Google’s August 2024 core update focuses on reducing the visibility of low-quality SEO-driven content and promoting websites with genuinely valuable content. The complete rollout is expected to be finalized within a month.
Google has officially initiated the August 2024 core update.
This latest algorithm adjustment is designed to elevate content that offers genuine value and diminish the ranking of material primarily created for SEO purposes.
The update was revealed on X (formerly Twitter) and elaborated on through Google’s official blog.
The primary goal of these core updates is to prioritize content that users find truly beneficial. They specifically target content that was produced mainly to gain high rankings in search engines, rather than to meet user needs. Google mentions that this update takes into account recent feedback from content creators and other relevant stakeholders. The tech giant emphasizes its commitment to showcasing high-quality material from a diverse range of sources, including small, independent websites. Additionally, the update is intended to better recognize positive improvements made by websites.
Gradual Rollout Period
According to Google’s Search Status dashboard, the complete rollout of this core update might take up to 30 days.
This extended rollout process is common for significant updates, allowing ample time for changes to be applied across Google’s vast index.
Industry-Wide Impact
Core updates usually cause fluctuations in search rankings across various sectors. Although Google doesn’t provide quick fixes for any ranking losses, it continues to emphasize the importance of producing high-quality, original content.
As the rollout advances, SEO experts and website owners are encouraged to keep a close eye on their performance metrics and align their content strategies with Google’s emphasis on user satisfaction.
Search Engine Journal (SEJ) will continue to deliver analysis and expert insights as the effects of the August 2024 update become more apparent.
Related: Affected by the Core Update? 5 Key Factors to Review
Updated Core Algorithm Guidance
In line with the August 2024 core update, Google has revised its guidelines for core algorithm changes. The updated document offers more practical advice for webmasters and SEO professionals dealing with these updates.
Noteworthy changes in the updated guidance include:
- New sections on leveraging Search Console to analyze traffic declines and identify notable ranking shifts.
- Recommendations for enhancing content with a focus on meaningful improvements rather than superficial adjustments.
- Guidance on the expected timeframe to observe ranking changes following updates to content.
- Removal of certain explanatory details regarding the nature of core updates.
While the August 2024 core update is still being implemented, Google has also acknowledged a separate issue impacting search rankings. This problem is unrelated to the core update.
Google has identified the cause and is actively working to resolve it. The company plans to provide further information within 12 hours. SEJ is closely monitoring the situation and will offer live updates as the story develops.