Consulting firms live and die by their people; ultimately in consulting, clients pay for talented people, ahead of other factors such as a brand and proprietary methodologies. So how can consultancies attract the best talent, and at the other side of the equation ensure that their best people stay on board?
Just as consulting firms might market and pitch to a client, designing and promoting propositions for their clients’ needs, consultancies also have to market and pitch to candidates. “Marketing obviously is a major factor in talent acquisition,” says Richard Longstreet, who runs the Consulting recruitment practice at 3Search, a firm that works for many leading consultancies.
It starts with an attractive website and a careers section, reinforced by a social media presence. There are several ways of using this online presence to make a consultancy a more attractive employer, three of which stand out, says Longstreet.